Miami Swim Week Models
In the beginning (according to Wikipedia)
Mercedes-Benz Fashion Week Miami is an annual fashion week held in Miami, Florida, United States. Mercedes-Benz Fashion Week Miami, not to be confused with Miami Fashion Week, is held every year during the Summer at the Raleigh Hotel at 1775 Collins Avenue in South Beach, Miami Beach. Mercedes-Benz Fashion Week Miami works together with New York Fashion Week, and is the country’s largest, and most important fashion week for swimwear. IMG whom first brought its runway event to South Beach in 2004, had an ongoing partnership with Mercedes-Benz. However, due to changes in ownership, as IMG was acquired by William Morris Endeavor and Silver Lake Partners in a $2.2 billion deal, the agency lost Mercedes-Benz as a title sponsor. The show was cancelled for 2015 but will resume in 2016 after re-branding the popular event.
The REAL Deal (according to our sources)
The hottest week in Miami has kicked off! And we aren’t talking about the weather. Its the return of the much anticipated Miami Swim Week 2016. The models, fashion designers and jet setters descend upon South Beach for a week of shows, events & afterpartying til the sun rises. This year is no different with some of the hottest bods you will see on planet earth.
Models from all of the world come for fittings and then runway shows this week in Miami. The event attracts young hollywood, athletes and partygoers from all over the globe eager to soak up some fun and hang out in some of the best clubs in Florida.
The models are getting ready to grace the runway. Concentration is mandatory. Falling on the runway can ruin a career and carry maximum embarrassment for the evening.
One of the hottest shows of the week is Frankie’s Bikinis. The young designer is in high demand and the line is doing extremely well on the market. Definitely one to watch.
After the show its the afterparty. Most of the attendees will hit a South Beach hotspot such as Wall at the W Hotel. These exclusive parties require people to get on the guestlist before enjoying complimentary drinks all night and music from some of Miami’s hottest club DJs as well as out of town talent such as DJ Ruckus.
Until next year. Miami Swim Week 2017 will definitely be lit!