In the beginning
Sheed grew up near Silicon Valley in the San Francisco Bay Area. The only boy of five children, his father, Dr. Leon F. Richmond, practiced medicine for over 30 years in Oakland, CA.
THE REAL DEAL (according to our sources):
Sheed became famous when he created the internet’s first pop star Cassie.
He grew up in the bay area with four sisters.
From an early age, his passion was creating incredible visual imagery.
And starting companies.
He became a teenage father with the birth of his daughter Adriana.
He left the bay area for UC Irvine to run track and study computer science but graduated with an economics degree and minor in psychology.
He worked for Johnson & Johnson for 3 years in New Jersey. After resigning, he launched Advertise U! with fellow UCI alum David Horlick.
The company grew incredibly fast and Sheed moved to Malibu followed by Hollywood.
His photography career also took off as he began to photograph high fashion models and celebrities such as Rosie Huntington-Whiteley.
And Victoria Secret Pink model Xenia Deli.
SHEED BRANDSHEED FAME (monthly Google searches)
FAME RANK: 49